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« why blogging is good for business | Main | eleven golden rules for social media in an organisation »
Tuesday
Nov082011

why twitter is worth doing

by Dan Slee

"Isn’t twitter just Stephen Fry talking about his tea? Isn’t it a load of noise? Isn’t it a waste of time?"

I was sat with two people who don’t get twitter.  Instead of explaining, I asked twitter a question. sometimes it’s amazing the response you get.  I posted the following question:

"I'm showing two colleagues twitter.  They say they don't get it.  Why is it worth doing?"

Then several people started to chip in with what they thought.  @adrielhampton posted.  "it can amplify what matters to you".  When i showed them his twitter profile they started to get interested.

“He’s from America,” one said. “how do you know him?”

Through Twitter i told them.

“So who is Will Perrin?” they ask.

“Oh, he created the e-petition platform at 10 Downing Street. He does Talk About Local. They support hyperlocal blogs.”

I show them some hyperlocal sites they’ve not seen before.  I talk about Pits n Pots in Stoke-on-Trent and a few others.  Minutes passed.  I log back onto Twitter and there were a stack more replies waiting.

“Are they interested in anything?” one posted. “Find experts in that. Fast. Find their friends. Find themselves.”

All good stuff.  Their faces change from confusion to awe.

“I’m starting to see the point now,” one said.

I show them hashtags. I show them how I can find out what’s happening at Stoke City, in local government and I show them the UK Govcamp hashtag #ukgc11.  I show them #xfactor because that’s a TV show that one likes.

I tell them that you can watch TV and get a real time running commentary on the programme you are watching via Twitter.  That gypsy fly-on-the-wall programme they were talking about. I heard all that on Twitter and I hadn’t even got the telly on.

I navigate back to Twitter.

US people who specialise in emergency planning had started to contribute.

“Situational awareness, direct connectivity to public, better engagement,” one tweeted.

“Wow,” my colleague said.

One tweeter reminded me of the @savebenno campaign on Twitter.

What was that?

That was a campaign to highlight the unfair dismissal of a 2nd XI village cricket skipper.

It ended up with the team I was playing for playing a Save Benno XI.

“Wow,” my other colleague said.

“It’s starting to make sense now.”

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