We decided to crowdsource an end of year piece on how 2014 was for our community. Here are a few of what they said.
by Dan Slee
It was the deathknell was 2014 for pumping out stuff, doing comms for comms' sake and a whole load of other things.
Of course, it may take time for this to be eradicated entirely but on the boating lake of PR the man or woman in the white coat has blown their whistle and their number is now up.
It was also the year when internal comms dusted itself down, put on a new set of clothes, got its haircut and came out of the broom cupboard to be more important.
Here's what comms people said. Agree? Disagree? Tell us in the comments box.
@comms2point0 brands that pump out shit & don't engage are being called out. That's a trend for 2015. You can't do marketing in a network
— Stephen Waddington (@wadds) December 17, 2014
We're asking people to help us crowdsource a blog. Q: 2014. What changed for you? What's your answer? : )
— @comms2point0 (@comms2point0) December 16, 2014
.@KellyQHicks @comms2point0 visual storytelling became more mainstream: tumblr, pinterest & instagram were no longer seen as niche channels
— Robert Watling (@RobertWatling1) December 17, 2014
@comms2point0 Last #change - local papers cutting to bone and in some cases becoming #digital only. Fewer reporters, less scrutiny. Not good
— Kelly Quigley-Hicks (@KellyQHicks) December 17, 2014
@comms2point0 stepping up, taking more risks, finally feeling like 'the shoes' fitted, built gr8 relationships w/ comms peers across pub sec
— Hayley Lewis (@Haypsych) December 16, 2014
@comms2point0 local gov starting focussing on the qualities needed for/from staff... http://t.co/waWHVvuCEZ
— Nick Booth (@podnosh) December 16, 2014
@comms2point0 for me I started taking my professional development more seriously and began studying the CIPR Diploma in PR.
— Matt Clements (@mattclements1) December 16, 2014
@comms2point0 Starting to have convos on #socmed with residents - comments, questions & complaints. GREAT! Connecting, not just broadcasting
— Kelly Quigley-Hicks (@KellyQHicks) December 16, 2014
@comms2point0 For me: new council, big city, different culture. For LG Comms: less/no cash, clearer outcomes commitment, more collaboration.
— eddie coates-madden (@pseudograph) December 16, 2014
@comms2point0 The need to tell it like it is...with the ability to do it directly
— fran collingham (@frannycoll) December 16, 2014
@comms2point0 social media recognised as legit customer feedback channel. More investment in digital resource. Email marketing lives on!
— Alan Ferguson (@alanfergs) December 16, 2014
@comms2point0 More leaders "getting" social media and creativity as tools for change...(behind others maybe but still big change here).
— Ben Capper (@bencapper) December 16, 2014
@comms2point0 how much more you can bring to your org (and its customers) with good *relevant* #comms eg #comms20unawards
— David Grindlay (@davidgrindlay) December 16, 2014
For me @comms2point0 everything has changed in the last year...! Will think of something blog worthy and let you know.
— Eleri Roberts (@Eleri_R) December 16, 2014
@comms2point0 @lauradavies24 @ErimusPR @Eleri_R @victoriaforduk Making our comms more relevant/accessible - introduced Yammer/Pinterest/FB
— Comms Bird (@commsbird) December 16, 2014
@comms2point0 internal comms messages becoming relevant content for an external audience; to convey a brand personality.
— Pete Richardson (@Pete0307) December 16, 2014
@comms2point0 2014 in central gov: more evaluation, less doing anything with it due to lack of time, resource, appetite for applying lessons
— Ed Ridout (@edridout) December 16, 2014
@comms2point0 Loved seeing confidence of IC pros/clients grow -you know what works & have evidence, just remember to keep aligned to the biz
— Rachel Miller (@AllthingsIC) December 16, 2014
@comms2point0 The year the importance of a great visual/video clip came of age on social. pic.twitter.com/5PQIyn0OYr
— Seashell Comms (@i_seashell) December 16, 2014
@comms2point0 More coverage than ever but less interaction with journalists, the press release isn't dead but being taken at face-value
— Mark Woods (@MarkStevenWoods) December 16, 2014
@comms2point0 goats>cats #whathaschanged
— Dave Musson (@davemusson) December 16, 2014
@comms2point0 the pace of work for most of us has changed, as we strive to remain competitive in a the global marketplace. #whathaschanged
— Rich (@richard_baker) December 16, 2014
Dan Slee is co-founder of comms2point0.
Picture caption.