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Entries in * last months most read posts * (19)

Sunday
Oct072012

getting social in the environment agency

If there's one thing that social media is really useful for as a comms channel it's getting out information in real-time. That's something that the Environment Agency have worked on. Those plans were put to the test recently when torrential rain swept the country. Here's how they fared.

by @envagency

Social media is revolutionising the way people engage with us.  We’ve grabbed the bull by the horns and it’s become an everyday part of communications activity. 

Just two years ago we had a small number of people in our media team using social media but we’re about to give all our employees access.

In April 2012 we put a dedicated social media expert in each of our regions and a small team in our National Customer Contact Centre.  Since then a further 160 people have been trained to monitor and engage across social media channels.  

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Wednesday
Jul112012

a modest proposal: plan to get rid of press offices

GUEST EDITOR: Ben Proctor of the Likeaword consultancy.

What should press offices do when the printing presses go quiet? In this post a plan for revolution is drafted. But there's still a role to play for communications people if they adapt.

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Sunday
Feb052012

what if?

by Helen Reynolds

In January 2011, Monmouthshire County Council gave all its staff access to social media. I work in the communications department and I've championed its use ever since I saw how well people responded to a MySpace page I set up to get the community behind the restoration of Shire Hall in Monmouth: suddenly we had a way for people to talk to the council in a convenient, informal way.

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Saturday
Nov122011

why blogging is good for business

As a (very) small business with an even smaller marketing budget one of my main priorities - after working on my product range and branding - was to start developing a strong online business identity. 

My first step was the development of an ecommerce website.  Somewhere to showcase and sell my products.  Somewhere to act as an anchor to my social media presence and my online and offline pr activity.

Having worked on big budget corporate websites for many years, I very much wanted to create a site that communicated as much about the personality behind the brand as it did sell. 

I also wanted the site to feel as carefully handcrafted as my products.  In short, I wanted my fingerprints to be all over it!

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