External Communications & Marketing Officer
Community Integrated Care
Communications & Marketing Department, Support Services, Widnes, WA8 7SP (national travel required).
Full time 37.5 hours per week.
Salary: £20-25k p.a
Closing date: 22 February
The role
Community Integrated Care is one of Britain’s biggest and most successful social health and social care charities.
We are looking to appoint a Communications and Marketing Officer, who will compellingly tell the story of our charity to our external stakeholders and effectively market our organisation. You will be joining a productive and successful team that has been recognized with a host of prestigious marketing awards, including being named the Chartered Institute of Marketing’s Northern In-House Team of the Year.
Working across the external Communications and Marketing discipline, you will inspirationally promote our work, create new opportunities for our organisation, and build a positive reputation for Community Integrated Care.
You will know how to find and create a story, tell it in the most engaging way, and deliver the best value from it. A key focus will be building relationships with local, national and care sector media, securing market-leading coverage for our news and opinions. You will have the ability to write in a variety of styles and to take briefings from colleagues to develop compelling thought-leadership pieces with them, which effectively showcase our insight and the unique characteristics of our charity. You will also have the digital skills to publish, share and promote our content effectively when needed.
An important element of this role will be creating branded thought-leadership content, which will be promoted effectively through Community Integrated Care’s professional networks, conferences and mainstream media, as well as online. This could take the format of blogs, publications and guides, videos, conference presentations or other such media. You will know how to build and sustain a story, and effectively repurpose content to maximize its value.
A fundamental requirement of the role will be securing Community Integrated Care’s presence at local and national sector conferences - gaining speaking opportunities and overseeing our exhibition at events. You will also oversee our submissions to local and national awards ceremonies, helping to celebrate our brilliant people and raise our profile as a leader in health and social care.
You will also support the Head of Communications and Marketing, when necessary, on reputation management and crisis communications tasks.
When required, you will also support with the development of promotional literature and media, corporately and for our frontline services. You will also work with our regional teams, providing advice and support to help them build their own professional networks and market themselves effectively.
The candidate
We are looking for someone who is self-motivated and fired-up by the potential of raising the profile of one of Britain’s biggest and most successful health and social care charities. Our chosen candidate will gain great satisfaction from producing exceptional work and achieving results.
You will have exceptional written skills and a creative flair. You will also understand how offline and online marketing can be brought together for maximum effect.
The Officer will be a proven relationship builder and have high professional standards. You will be equally comfortable working with the people we support and our frontline colleagues, as with our Trustees and Executive Team. You will also build strong relationships with journalists, conference and event organisers, and influencers in our sector, becoming a trusted and reliable contact for them.
Managing supplier relationships is key, and you will have the skills to ensure the delivery of best value and high quality work from them.
The role requires someone who can work under tight deadlines and produce a high output of quality work. You will be a strategic thinker, who will work in a well-planned way to give Community Integrated Care its loudest share of voice possible. Fundamentally, you must understand how to identify target audiences and engage them in the best way.
You must also be committed to sharing their work and collaborating with our Internal Communications, Business Development and Key Account Management teams.
As a social care provider and a charity, we are looking for someone with strong values and a passion for people. You will find inspiration from our cause, colleagues and people we support.
Objectives:
Media: Securing coverage for our newsworthy developments and opinions, in features, articles and news items, in local, national and trade media. You will know how to maximise and sustain coverage of a story, and will build strong relationships with journalists and influencers who can help carry our message.
You will be as comfortable writing features as you are at developing press releases. You will also be skilled at handling media enquiries.
Content Marketing: Support with the planning, development and implementation of content marketing campaigns, which you will implement offline – through media coverage, conferences, and via our professional networks – and online via our website and social media channels.
Digital: Publishing to our website and social media website to ensure that we have an active, targeted and high-quality online presence. Supporting with SEO and PPC campaigns, potentially with a Digital Marketing Officer or a retained agency.
Conferences: Developing compelling proposals to conference organisers and building strong relationships with them, enabling us to speak and take lead roles at local and national events.
Collaborating with colleagues to develop presentations that effectively showcase our USPs. Arranging all logistics for exhibition at conferences and representing our charity at events.
Awards: Identifying relevant local and national awards events, and engaging with colleagues and people we support to find their award-worthy successes and develop compelling submissions. Arranging our participation at awards events and overseeing logistics with our guests.
Corporate communications – Assisting with the production of Community Integrated Care’s Annual Review (or similar reports), and other such corporate communications.
Events – Supporting with the management and implementation of local and national promotional events.
Media production – Producing promotional literature and other media, including videos produced on mobile devices and through professional video agencies.
Audience identification – Identifying target audiences and the most appropriate ways to engage them, online and offline.
Local marketing and support – Providing support and advice to our Regional Business Units and frontline services, helping them best engage with their local networks and market our services.
Reputation Management – Supporting the Head of Communications and Marketing (and, when appropriate, leading on) on responding to reputational issues and crisis communications.
Measurement – Leading on the measurement of Community Integrated Care’s PR and Marketing output, and effectively archiving our work.
Brand management – Ensuring that our output is consistently on-brand and acting as an ambassador for the Community Integrated Care brand.
Collaboration - Working effectively with our Head of Communications and Marketing and team members / retained agencies, as well as our teammates in Internal Communications and Engagement, Key Account Management and Business Development roles.
Administration: Supporting with departmental administration, such as raising orders and maintaining budget records.
Person Specification
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Qualifications |
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Degree or related professional qualification (CIPR, CIM etc.) in Communications, Marketing, PR, Business or a related field. |
E |
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Evidence of Continuous Professional Development |
E |
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Skills and Experience |
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Experience of working in Marketing, PR or Communications team, in an in-house or agency setting |
E |
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Media: Experience of securing press coverage through press releases and engagement with journalists |
E |
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Copywriting: Skilled at producing a complete range of writing styles, including features, articles, news items, blogs, and opinion pieces |
E |
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Digital publishing: Maintaining a website and managing social media feeds (e.g. Twitter, Facebook, LinkedIn, YouTube, Instagram, Periscope) |
E |
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Networking and relationship building: Ability to cultivate relationships with colleagues, professionals, suppliers and partners, and customers. |
E |
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Publications and literature: Experience of producing literature such as annual reviews, brochures and leaflets. |
E |
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Events: Experience of overseeing participation in events and conferences |
E |
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Events: Experience of planning, hosting and managing events |
D |
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Conferences: Experience of pitching for or producing applications for speaking roles at conferences |
D |
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Conferences / Presentations: Experience of writing presentations for conferences or meetings |
E |
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Award entries: Experience of producing award entries or similar projects, such as tenders and bids |
D |
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Video Production: Experience of directing video agencies and / or producing ‘home made’ videos using mobile phones or personal recording devices. |
D |
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Reputation management: Experience of supporting with reputation management |
D |
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Strategies and plans: Ability to develop plans and strategies for campaigns and projects, and to report on their outcomes |
E |
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Administration: Experience in handling administrative duties, such as processing invoices, managing diaries, responding to requests for support |
E |
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Budget management: Experience of maintaining budget records |
E |
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Supplier management: Experience of managing supplier’s deliver of quality work, to deadline and budget. |
E |
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Stakeholder management: Experience of working with people from a variety of backgrounds, including senior management and customers |
E |
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A flexible approach to work, ability to prioritise and manage high turnover of projects and reactive requirements. |
E |
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Demonstrable initiative, creativity, and opportunism in identifying opportunities. |
E |
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Computer literacy, preferably with knowledge of MS Word, Excel and PowerPoint. |
E |
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Values and interests |
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Social conscience, in line with our corporate values |
E |
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Interest or pre-experience of social care |
D |
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Demonstrable passion for Communications, Marketing and PR |
E |
To apply:
Email a CV, cover letter and your current salary to: john.hughes@c-i-c.co.uk
For more information:
Please contact John Hughes, Head of Communications and Marketing, on 0151 422 5374 or email john.hughes@c-i-c.co.uk
CLOSING DATE: 22nd Feb