tips for writing effective marketing emails

Email marketing is becoming increasingly important. We contributed this post to the LGA best practice guide you can find here. 

by Dan Slee

So, you've set-up your email list and you've got some people to sign-up... so what now?

There's a range of things that you can do to increase the chances of engaging with the most amount of people.

So, here's a run through of things.

This list is for the helpful email newsletter or regular email that people have opted in for. It's not for unhelpful spam, okay?

Consider your variables

These are the things you can change around and adjust to see what works best. Adjusting one can have a big impact.

Subject line: That's the line that accompanies your email. You'll need to think of something interesting and eye catching that entices an open. Avoid ‘Weekly email vol 1.' It has all the allure of a soggy novel. Vary it. 

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great stat! the benefit of an email subscriber is £1.51 and it’s the same for social media too

New research has been published by Govdelivery that looks to pin-down the Holy Grail of digital communications. The question of how much followers, subscribers and likes is worth.

By Dan Slee

A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area.

There were more than half a dozen around the table. On the face of it, I quietly reflected that this was worthy but what was the point?

My misgivings were answered by a bright community worker. He told the story of a hypothetical man aged 66 who had just lost his wife. He may start drinking. He may start getting ill and see his GP. He may start being a nuisance to neighbours and the housing authority and police may get involved. All of this costs the taxpayer spiralling amounts of money. Suddenly, the project came alive. We could attach a financial value to the benefit it brought.

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your digital journey starts here...

Email is the cinderalla platform in the digital landscape. Not always the poster hero but when used correctly can be hugely effective, says Govdelivery.

by Dave Worsell

Every journey starts somewhere.  The easier the first step the faster it becomes to reach the destination.

Here at GovDelivery we know we aren’t the final destination and we definitely aren’t one of the many distractions along the way.  However, we are one of the more effective starting points who help guide and nudge people along the path towards digital government.

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how to write and send a marketing email

It seems a pretty easy thing to do, huh, writing and sending an email. We’ve all done it thousands of times, maybe tens of thousands of times. We receive a growing number of them with every passing day. Love them or loathe them, emails are important and they here to stay.

by Darren Caveney 

Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry?

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