how london ambulance service ‘newsjacked’ zayn malik

Sometimes comms is about thinking on your feet and being creative. Even when a boyband member quits.

by Dan Sutherland 

When you think of One Direction, the flashing blue lights of a London ambulance cruising through the night taking a seriously ill patient to hospital doesn’t spring to mind. Unless the patient they’re taking is one of the boyband’s billion fans worldwide.

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