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Tuesday, February 2, 2016 
Crappy marketing. It's a mistake which has been around for a long, long time. But the growth in social media seems to have given us the opportunity to see even more of it.
Saturday, July 25, 2015 
by GUEST EDITOR Ben Capper
comms2point0 is one of my favourite websites.
There are loads of interesting ideas and a great community. There’s stuff on here that helps me to find solutions to issues on a daily basis.
Not very colourful though is it?
Don’t know about you, but sometimes I think it’s crying out for a bright splash of pink, maybe with some orange writing on it.
And that typeface. It’s OK for some people I guess, but surely something friendlier, some more hand-writing-ish would make it look, you know, just a bit nicer.
Tuesday, June 30, 2015 
There are professional lessons all around us, literally on tap every day if you look hard enough - even on a trip to the seaside.
I love ice cream. I’ve tried them all. Compared and contrasted and, in my own head at least, decided which are the best.
The Italians are masters of ice cream. But the best of the lot is a British brand.
What adds to their appeal is the masterly way in which this product is branded. So simple, so clean, so stylish and with echoes of its past. It perfectly complements the product. And that’s the trick with branding.
The company is called Hockings, and it you’re a visitor to North Devon you may have sampled their fine good. That’s not a typo either – it's ‘good’, singular. Because this product is so good it comes in only one flavour – vanilla.
It’s been made in Appledore by the same family since 1936 and their small fleet of branded vans has been travelling the North Devonian coastline selling their vanilla-only product to locals and visitors alike for nearly 80 years.
Tuesday, March 18, 2014 
You have a message to deliver but sometimes you need a good copywriter to cut through the noise and help you deliver it. This is why.
The main obstacles that face anyone trying to communicate with lots of people boil down to a single uncomfortable truth:
Just because what you have to say is important doesn’t mean people will listen.
People are busy, easily distracted and lazy.
Tuesday, September 3, 2013 
Have you read my book, Sharing Superheroes, yet? If you’re among the 8 who have, move on. You already know the one thing that’s holding many businesses back. And I trust you’ve used it to your advantage.
However I’m going to assume you’re one of the 6.9999999992 billion unfortunates who haven’t had their desks graced by that marketing playbook. Instead of chucking a copy at your face, I’ll give you what you came here for. I save postage, you save face.
Monday, September 10, 2012 
Steve Jenkins is the most influential man in music that you've never heard of. He's helped shape the careers of stars such as Kylie Minogue, Britney Spears, Justin Timberlake and others. What's the secret? Good marketing and pr.
I believe that good music will fail with bad marketing and pr.
In market research, if a hundred people were asked, I’m convinced they would all agree.
It's something I learned many years ago whilst visiting Island Records, the label owned and started by Chris Blackwell and most famous for bringing the world Bob Marley and U2 amongst many other successful artists.
Monday, January 30, 2012 I’ve been lucky enough to attend and participate in a couple of excellent events this past week or so. The first UKGovCamp in London and the second an LGComms seminar on social media in Cardiff.
A key theme running through both events was that of the shifting nature of the communications landscape, and the differing ways in which organisations are reacting and redifining activity. The sands are certainly shifting at speed for some, for others they're moving at a far gentler pace.
Tuesday, January 24, 2012 
by Dan Slee
This social media thing. Are we doing it too much or too little? It's an internal argument going on in the head of many comms people.
There's been some useful research done on social media take-up by Ashford Council's Dean Spurrell.
Sunday, January 22, 2012 On Friday 20 January I woke at 4.15am – and for once, it wasn’t because of the kids - to set off for 'the smoke' to attend UKGovCamp.
A long, long day was in store, a day which helped me to crystallise some thoughts around comms approaches in 2012.
Sunday, January 15, 2012 The world has never been more full of stats, figures and data. Bank losses, Facebook numbers, job cuts – the list is virtually endless and the transparency agenda has only increased the numbers maze.
Closer to home, our working world’s are also all about metrics, ROI’s, sales figures...
And our home lives are stacked full of numbers too – bank balances, school league tables, weather forecasts, mortgage rates, the price of fish.
Sunday, January 8, 2012 
I would have agreed with this popular consensus 12 months ago when I stood in front of ten down to earth engineering directors and extolled the virtues of ‘twitter’, LinkedIn and, to a lesser degree, Facebook.
Wednesday, November 30, 2011 
Flickr is home to over five billion of the world’s photos and is, without doubt, the most effective way to store, sort, search and share your photos online.
For business, quite aside from eliminating the need for expensive photo management software or suppliers, Flickr can also be a valuable branding tool and a great way to engage with your staff, customers and your business contacts.
Thursday, November 24, 2011 
Successful marketing in 2011 is all about the conversation. Whether you want to shift more widgets or shift customer perception, there is no better piece of advice to take on board than to BUILD BUILD BUILD a dialogue with your customers.
Social media offers many simple, manageable - and free - ways to do this.
Twitter is one of them.
