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Entries in trust (2)

Saturday
Feb082014

how social media is helping the ministry of defence

Opening up to use social media can be tricky. Not least if you are the Ministry of Defence. Which is why this case study shows how one department of the MOD adopting social can lead to some unintended benefits.

by Tony Moran

With social media now so much a part of our everyday lives, it’s easy to forget what life was like without it.

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Sunday
Jan122014

why trust is an asset organisations neglect at their peril

Just recently, one comms2point0 post asked us all to stop navel gazing and look to the stars instead. As part of this the writer  cautioned readers to be wary of any new 'trust' campaign and the Building Trust campaign in particular. One of the authors of that report now responds by arguing that trust is perhaps one of the most important assets we have got to get us to the stars.

by Neil Wholey

Steve Chu in his comms2point0 post here has set a challenge which I totally agree with that we must “make the case for communications to be at the centre of our organisations’ thinking”. One of Steve’s points is my number one priority to “show that communications can be a frontline resource, either by reducing the costs of service provision, improving frontline efficiency, or targeting declining resources more effectively... prove your £20,000 campaign has saved your organisation £1 million.”

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