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Entries in measurement (3)

Wednesday
Feb272013

'better connected 2013' is published tomorrow

Socitm Insight’s 15th annual Better connected survey of local authority websites will be published at 8.00am tomorrow, 1st March.  

by John Fox

The purpose of our report has always been to highlight and share good practice for the benefit of the millions who every month use council websites across the UK. Sharing best practice is essential at the current time when money, skills and resources are in scarce supply. Better connected provides a benchmark of what can be achieved, and, more importantly, clear guidance on how to get there.

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Friday
Jan182013

hard and fast in local government

Whilst most of us now have £zero budget for most of our communications activity, we can still learn lessons from campaigns which do.

by Julie Waddicor

Hard and fast. I’m not talking about your job or your boss (although I’m sure they’re both).  I’m talking about taking the lessons of the British Heart Foundation’s ‘Hands Only CPR: Hard and Fast’ campaign and using them in our comms.

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Sunday
Jan132013

channel shift: a future for public sector comms in 2013?

One of the challenges facing public sector comms is how to work out what you've done has been effective. Maybe, it's a case of using channel shift. Especially in the public sector which is changing almost by the day. 

by Dan Slee

It's always been tricky working out the impact of good communications.

Back in the day, you'd get a big ruler, a sheaf of cuttings and work out column inches.

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