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Wednesday, July 11, 2012 
GUEST EDITOR: Ben Proctor of the Likeaword consultancy.
What should press offices do when the printing presses go quiet? In this post a plan for revolution is drafted. But there's still a role to play for communications people if they adapt.
Monday, June 25, 2012 
As the idea of content marketing grows so must understanding. Never come across it? You will and here's a starting point.
by Bill Penn
Everybody is talking about content marketing.
According to a new survey by Econsultancy, 90 per cent of B2B marketing professionals say they are aware of it. But how many really understand what it’s all about?
Another quick look at the statistics tells you that only around a quarter of them are actually implementing content marketing programmes. Draw your own conclusions. The blaggers still rule OK would be mine.
Sunday, June 24, 2012 This year I've been fortunate enough to visit Cardiff, Shropshire, Norfolk and now Glasgow to share our learning and experiences and to soak up some fresh ideas and challenges.
Our comms2point0/Public Sector Forums event in Glasgow was a really enjoyable adventure and I was struck by the enthusiasm and professionalism of a bunch of comms people keep to learn more, create more, deliver more.
One thing is clear from the cross-UK visits I've made and that is this - yes there are demographic and geographic differences to understand but actually the same broad issues and opportunities exist for us all in the public sector across whether in Scotland, Wales or England. And one of the very biggest challenges for us right now is how we remain effective and relevant across multiple new AND traditional platforms.
Tuesday, June 19, 2012 
There's been a discussion of what comms teams will look like in the future. How about the people who will staff them? This is how one person started a career in pr and where he sees things evolving.
There’s been a lot of coverage on PR students recently, and how graduates and non-graduates get into the industry. There’s been dismay over work experience, scandal over internships and criticism of PR academia.
I am a graduate of Media and Communications, with a particular aptitude in PR and communications, and an avid supporter of the much berated ‘media degree’
That’s right readers; I am one of those people who studied the art of press releases for three years and am proud of it.
Thursday, May 24, 2012 When you turn up at a local authority headquarters and you're greeted with the sight of a Jaguar jet fighter perched on display in the grounds, then you know that something a little bit special awaits.
That place was Norfolk County Council's offices on the outskirts of beautiful Norwich. The reason for the visit was for an innovative 'ideas exchange'.
Wednesday, May 16, 2012 I was lucky enough to be asked to talk to a group of final year PR students at Manchester Metropolitan University recently about PR careers in the public sector.
I was invited by Sarah Williams, senior PR lecturer at the University, and it was great to see the excellent work she and her colleagues are delivering to prepare the next batch of comms and PR folk for the world of paid employment.
Of course, it took me straight back to starting out in my own career, full of that heady, excited anticipation of where a sparkly new career may take me – somewhere glamorous, working for an exciting brand and maybe travelling around the world and back in the process.
Wednesday, May 2, 2012 We may have gone back into recession but I was shocked to read last week that BAA was charging PR agencies to pitch for its business. It is most certainly exploitation, as Francis Ingham noted in his statement to PR Week, but it is also arrogant behaviour.
They may well incur overheads as a result of the pitching process but so do agencies.
Monday, April 16, 2012 
by Sharon Telfer
Hands up, who knew what a jerrycan was?
If you’re like me – and possibly Francis Maude – you probably thought it was just a container for petrol.
If you’re like my partner, who happily spent the glorious March sunshine in the garage doing up a moped, you already knew it’s a large piece of military kit holding around 20 litres.
Monday, March 12, 2012 
by Sarah Williams
In a report in PR Week this week, Lord Bell, chairman of Chime Communications, the group that owns Bell Pottinger, claimed that questions about the conduct of the company’s PR division have had no effect on trading.
Bell Pottinger were last year subject to a sting operation, carried out by the Bureau of Investigative Journalism and published by the Independent, in which senior members of the firm were alleged to have boasted about their influence in Westminster.
