are you reaching your true potential?

As with all marketing channels, your twitter activity can only build your business if you’re maximising its reach. 

Who’s following you? Are they key to your business (potential customers? existing customers? suppliers? stockists? bloggers or journalists from your sector?) Are they responding to your tweets?  Are you creating dialogue and interaction? Are you getting re-tweeted?

If the answer to any of these questions is ‘no’.  Then it may be time to take a few minutes to rethink your strategy.

Click to read more ...

want to build your business? it's time to join in the chat

Successful marketing in 2011 is all about the conversation. Whether you want to shift more widgets or shift customer perception, there is no better piece of advice to take on board than to BUILD BUILD BUILD a dialogue with your customers.

Social media offers many simple, manageable - and free - ways to do this. 

Twitter is one of them.

Click to read more ...

the guardian : improving local government comms debate

by Dan Slee

There were some fascinating points to come out of an online Guardian discussion on how to improve local government communications.

There was also plenty of pointers for people across the public sector.

One thing was quite clear. We need to change, evolve and adapt. The old ways of working no longer work for everyone.

Click to read more ...

why blogging is good for business

As a (very) small business with an even smaller marketing budget one of my main priorities - after working on my product range and branding - was to start developing a strong online business identity. 

My first step was the development of an ecommerce website.  Somewhere to showcase and sell my products.  Somewhere to act as an anchor to my social media presence and my online and offline pr activity.

Having worked on big budget corporate websites for many years, I very much wanted to create a site that communicated as much about the personality behind the brand as it did sell. 

I also wanted the site to feel as carefully handcrafted as my products.  In short, I wanted my fingerprints to be all over it!

Click to read more ...