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by Russ Cockburn

Digital communications are reaching all corners of society and Comms 2.0 needs to bridge the divide between old media and new. In the Black Country, Danks Cockburn PR are bridging that divide with traditional industry in an unlikely way.

When we talk about trailblazers in social media, manufacturers would not be the first group of people that spring readily to mind.

I would have agreed with this popular consensus 12 months ago when I stood in front of ten down to earth engineering directors and extolled the virtues of ‘twitter’, LinkedIn and, to a lesser degree, Facebook.

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