The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.
You think that everyone who likes your page gets your updates? Think again. Only if you pay. Here's a post that you need to read if Facebook is in your organisation.
by Matthew Murray
Facebook. It's free and always will be. Just don’t expect many of your fans to see your posts anymore unless you pay.
That’s the stark realisation that page owners are coming to terms with after recent changes to Facebook’s EdgeRank algorithm.
Previously, between 30-40% of fans would see your posts in their news feed. Now that Facebook has rolled out its ‘Promote this post’ feature, the percentage of fans seeing your posts has been slashed to 10-20%.
Working in digital communications for a local authority on Brisbane’s Bayside, I know how frustrating this is.
In August and September 2012, our Redland City Council Facebook page experienced some impressive organic growth. Yet by early October, the reach of our posts (the number of people seeing them) started to decline markedly. With our reach decreasing, so did our likes, comments and shares. This was at a time when Facebook rolled out their new feature ‘Promote this post’.
Return to Article
