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Sometimes digital communications can create unexpected results. Take this tweet after a tragic hit and run incident.
Social media is a cruel mistress.
In years gone by communications professionals could pen an informative press release or piece of news and send it out into the world.
Evaluating how well it was received was difficult. Apart from the piece being picked up by the media, and the prominence it received, it was hard to assess how the general public felt about it.
Not today, not thanks to the power of the Like and the Retweet.
Now you can add your piece of news to your social media channel and wait for the verdict. These days we’re awash with stats about online traffic, page views and the many Facebook metrics. Analytics can inform you about ‘reach’ and how many people have seen it, but the one that matters is the Like – the stamp of approval from a grateful public.
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