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Sometimes with social media things go a bit wrong. Something happens that is unplanned and leaves you with egg on your face. So, you're in a hole. How do you get yourself out of it? Honesty and humour, it seems.
by Mike Underwood
The Mission: promote the grand work of Charnwood Borough Council’s CCTV service.
The Tactic: tweet live from the camera control centre on a busy Saturday night in Loughborough.
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