The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.
You have a message to deliver but sometimes you need a good copywriter to cut through the noise and help you deliver it. This is why.
By Simon Carroll
The main obstacles that face anyone trying to communicate with lots of people boil down to a single uncomfortable truth:
Just because what you have to say is important doesn’t mean people will listen.
People are busy, easily distracted and lazy.