Recommend urgent: stop firefighting you're not helping anyone (Email)

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You're good at firefighting? Stop. You're not helping yourself.

by Dan Slee 

Comms people are too good for their own good and it’s going to be their downfall.

Too good?

Too good at fire fighting, pulling people out of holes and working wonders in almost no time and zero budget.

Let me explain the point I’m trying to make.


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