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Mobile, mobile, mobile. It's on all the smart people's lists of things that are getting big in 2015. But what does that mean for comms people? 

by Dave Briggs

The growth in popularity of messaging applications, such as Whatsapp, Snapchat, Facebook Messenger, Kik and others have caused a few communicators to start thinking about what the impact of these new channels might have on the way we engage with our communities.

However, it turns out that messaging is, in fact, the least interesting thing about messaging apps. You see, it’s all about the platform. To find out more, we must look east, and to the incredible rise of WeChat in China.


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