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There are a list of skills that are needed for a comms team. But how do you start the work in transforming the team, bringing people along and making the changes?
by Dan Slee
Just recently I blogged about the 40 skills a comms team needs to have but something kept on troubling me.
A few years ago, I would have sat back happy. That’s the future. Anybody in their right mind can see that makes sense. Job done. Form a line.
But, no actually. It’s one thing to have an idea of what the future looks like. It’s another thing entirely to bring others along with you. The thing is, all people aren’t keen to bin the press release and run arms out stretched to embrace the digital future. Besides, it’s not all about digital hoverboards or inky press releases. There’s somewhere in between. That’s where most teams are.
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