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Back to school signs have been up for weeks, the new shoes have been bought and children across Britain have been heading back to the classroom. In a crowdsourced blog, we asked some bright people what they want to learn most next.

by Dan Slee

'Never stop learning,' should be written on big letters and pinned up in every press office, comms team or agency.

Why? Because it's the one triuism in communications and public relations. It's the pole star to navigate by in an uncertain world with an uncertain future.

Don't believe me? Think about what you were doing 10 years ago. Think about five years ago. They're worlds apart. Cast a look into the future and the trajectory of change will increase, spiral and leave some behind.


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