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Four years ago when still at Walsall Council myself and fellow comms2point0-er Darren Caveney staged something called #walsall24. It was the first time local government had used Twitter to tell a 24-hour story made from all the routine things it did. We always wanted the ball to be picked up and ran with. They’ve since become sector-wide initiatives in housing and local government.
By Dan Slee
So, there we were 10 minutes before 6am at the start of #walsall24 and still not sure if it would work.
What was this? We were using Twitter to tell people a snapshot of all the things our council did in real-time over the course of 24-hours from a pothole on the A41 to a Zumba class. Nothing would be too small.
We’d got some content lined-up. Lists of scheduled work from road engineers, leisure centre programmes and had someone stationed in the social care contact centre in the small hours.
Would it work? We checked our first potential tweet and knew that it would… it was environmental health officers investigating a noisy cockerel in a built-up area. Wow. I didn’t know we did that.
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