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Email marketing is becoming increasingly important. We contributed this post to the LGA best practice guide you can find here.
by Dan Slee
So, you've set-up your email list and you've got some people to sign-up... so what now?
There's a range of things that you can do to increase the chances of engaging with the most amount of people.
So, here's a run through of things.
This list is for the helpful email newsletter or regular email that people have opted in for. It's not for unhelpful spam, okay?
Consider your variables
These are the things you can change around and adjust to see what works best. Adjusting one can have a big impact.
Subject line: That's the line that accompanies your email. You'll need to think of something interesting and eye catching that entices an open. Avoid ‘Weekly email vol 1.' It has all the allure of a soggy novel. Vary it.
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