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Ah, the Premier League. It's all about the top four and the £50 million signing, isn't it? Actually, no. Unglamorous Leicester City's striker Jamie Vardy scored in 11 consecutive matches to equal a top flight record that had stood since the 1930s. And he can teach comms people lots.

 by Eva Duffy

Leicester City footballer Jamie Vardy ends 2015 having made history by becoming the first Premier League player to score in 11 consecutive games. 

The 28-year-old striker’s backstory is one of slowburning graft from non-league football to the Premier League and his first England cap at an age when most professionals in the beautiful game are planning their exit strategy via a coaching qualification, semi-retirement in America or a career in televised banter. So what can we in the communication sector learn from the Foxes’ record-breaking golden boy?


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