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Writing for the web is an overlooked skill. Journalists can't always do it.
by Dan Slee
Just because you used to be a journalist doesn’t mean you can write for the web.
There. I’ve said it.
Several times of late I’ve had the same conversation.
Firstly, a confession. I was a journalist for 12-years and a public sector comms person for eight. Much of my work was crafted to be cut and pasted into newspapers either through a news story or a press release.
But those skills that work to create a punchy frontpage lead or impress a news editor doesn’t always work on the web. They are two different things.
And by the way, writing for the web isn’t the same as writing for social media. Writing for the web is writing for a webpage. Social media very often should be informal and conversational. But that’s for another blog post.
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