Thursday, November 1, 2012 42 pearls from #ciprsm
The CIPR social media event in London was an event worth following. Tucked in amongst the tweets was a treasure trove of good learning.
by Dan Slee
Back in 2008 when we were getting to grips with the social media landscape the last place we found inspiration in some amazing places.
There was the hyperlocal bloggers experimenting with open data to tell a story.
The former BBC journalist talking about how journalism is dead.
The local government innovator who was experimenting with freeing up content on Flickr.
Ideas and inspiration pinged across Twitter amongst people who had met at unconferences. Free events organised by like-minded people. Not by an organisation.
Gradually we came to see innovation in some unlikely places which shaped our approach and what we did.
The last place we thought to look for inspiration was the CIPR - the Chartered Institute of Public Relations. Hmmm. Weren't they the grey people with the big budgets and all the time in the world?
I'm glad to say that some things have changed. The CIPR Conversation is a web resource that seeks to gather together blog posts from across the sector.
The CIPR social media event in London was another example of a sea change. Some cracking content was shared via Twitter on the #ciprsm hashtag.
But with a £260 per ticket admission for members - £400 for non-members - that puts it firmly out of the price range of the public sector.
Still. Here are some pearls for those - like me - who didn't go.
Correcting earlier tweet @Sheldrake "#socialmedia is measurable with sufficient diligence Measure what you SHOULD not what you CAN." #CIPRsm
Richard Bagnall @richardbagnall
#ciprsm Want to follow the march to social media measurement best practice & standards? See #smmstandards & http://www.smmstandards.org #measurepr
The Dragon Fairy @Puffles2010
“@stuartbruce: "PR becoming more appealing as a career to people who are socially responsible" @alexpearmain #ciprsm” Agree/disagree?
O2 SM operators define their tone of voice themselves. Meet monthly to review and discuss including missed opportunities #CIPRsm
"Liking people is a required PR and social media skill/attribute" says@alexpearmain = misanthropes need not apply #ciprsm
"@oursocialtimes: NEW: How to use social media monitoring for a product launch http://ow.ly/2sYWI2 " >nice post based on my talk at#CIPRsm
@AlexPearmain "Twitter is the new 18th century coffee house. It is transformative and will continue to be." #CIPRsm
Verity shared with us how social media has contributed to departmental savings at #Defra - http://bit.ly/VG28I8 #ciprsm@verityhambrook
Alistair Wheate @alistairtweet
"Re-define what we do as an industry in a social world. Attitude shift: put the relations into 'Public Relations' "- @alexpearmain #ciprsm
RT @farhan__jamal: RT @CIPR_UK: At o2 data shows that social media interactions improve customer satisfaction figures #ciprsm
@AlexPearmain "we need to have an 'engagement culture' where it's welcomed not feared." #CIPRsm
Richard Bagnall @richardbagnall
“@leonchaddock: Favourite fact of day is according to klout@big_ben_clock is influential on drugs as it says bong a lot#CIPRsm” >> ha! :-)
"People are becoming more likely to use their real personal identities online" @alexpearmain And being forced/encouraged to #ciprsm
"I was asked by a journalist to drop the word PR from my job title as I wouldn't be taken seriously if left it in" sez @alexpearmain #ciprsm
"Communications is going to become even bigger and more important" @alexpearmain #ciprsm
O2 runs social media using a team created from lots of individuals from all different disciplines including PR and customer service.#ciprsm
Not about telling audiences, PR is about listening. The more you understand, the more you and your organisation are empowered#ciprsm
The media is a 24 hour machine. News can break at any time. PRs have a huge level of responsibility #ciprsm
Jarrod Williams @jarrodwilliams
#CIPRsm People who work in PR have moved on from working with journalists. We're now 'Community Managers'
For those 4/5 who haven't heard of the Barcelona Principles...http://po.st/fGipBe #CIPRsm #StreamTakeaways
"Traditional media is dead" discussion. The same discussion arose when radio and TV appeared re the death of newspapers! #CIPRsm#Stream2
What makes social media campaigns work? quirky, authentic, have social value & would work in the real world @thirdcity #ciprsm
Jarrod Williams @jarrodwilliams
#CIPRsm Understand new platforms, but don't be ruled by them.
RT @alistairtweet: Social Media can give a couple of hours warning of what is about to appear in mainstream media says @DefraGovUK#ciprsm
Look at the outcomes of your strategy. It's not just about mentions and retweets, if you reach your goals. #ciprsm #stream2
RT @alistairtweet Regional press becoming less relevant as orgs like police build their own online engagement channels #ciprsm@bailey9799
Jarrod Williams @jarrodwilliams
#CIPRsm "we can't wait for the regional media anymore, we need to build our own audience" Social media replacing press as first POC
Social Media gives Assoc. Press access to eyewitnesses of world events and report in real time. #CIPRsm #Stream1
People are using phones everywhere. To try and communicate via one channel is missing a trick #ciprsm
Social media is everyone's responsibility. All departments in an organisation should be able to use it. #CIPRsm #Stream1
Pintrest is 3rd highest source of referral traffic. Images are helping attract people to brands. #CIPRsm #Stream1
“@LauraOliver: To PRs-make your corporate newsroom a place that helps journalists by gathering and linking to other info/sources -#ciprsm”
BBC: "We wanted the Olympics to do for digital what the Coronation did for TV in 1953". #ciprsm
.@suellewellyn says 'the age of the press release is dead...' #PR#ciprsm I believe it still has a shelf life but must evolve & be 'seeded'
Jarrod Williams @jarrodwilliams
"It's not just about niche audiences any more. It's about microniche." I'd say this falls into the world as hyperlocal #stream1 #CIPRsm
Christine Townsend @ceetownsend
"#socialmedia is *everyones* job. It has to be in your strategy. Not just the person in the corner who can use Facebook" #CIPRsm
RT @nicgibb: 150m tweets during Olympics, obvious peak in numbers when gold medals won #ciprsm
Christine Townsend @ceetownsend
"Develop a narrative to draw people in. Emotion is powerful. Use people to tell stories" > works well in police comms #CIPRsm
150 million tweets during the Olympics! Fascinating chart showing peaks in chatter presented by @sophiebr. Data goldmine... #ciprsm
150 million tweets during this summer's #Olympics social media was key in requests for live video #ciprsm
@suellewellyn says we still largely have a 20th century mindset when it comes to newsgathering. #ciprsm
Cameras, live blog and twitter wall set up. We're ready for #ciprsmconference! Not here? Check out our live blog:http://www.cipr.co.uk/content/newsroom/live-blog …
Reader Comments (2)
Great round-up of tweets from yesterday and thanks for including some of mine. I followed my retweet of the one about social media from police/local authorities replacing regional media with one that said: "@alistairtweet @bailey9799 Social media benefit is direct engagement, importance of regional media is scrutiny of local gov & police #ciprsm"
It's fantastic that we can utilise social media channel for direct engagement with citizens and stakeholders, but we shouldn't under estimate the importance of proper scrutiny by trained and experienced reporters on regional papers and radio stations. We need both to thrive, but that means helping local media to find an alternative future as it can't survive in the way it has for much of the last century.
Hi Stuart, and thanks, you make many a good point.
I'd agree about us wanting and needing a diverse choice of media. And scrutiny, as you say, is vital.
I do, however, get frustrated that much of the regional press I see seem to consistently fail to tackle big issues, issues which really matter to us all, and instead fall into lazy and predictable Daily Mail-esque story lines and articles. I honestly think that this contributes to the industry decline.
Like you say, most of us really appreciate and embrace social media but it can't help us to do our jobs and talk with our customers on its own.
cheers
Darren