LINKwithlove

An in-depth look at Twitter

Beginner's guide to social media advertising

8 essential social media tools

23 tools to create images for social media

Social resharing strategies

A day in the life of a social media manager

The perfect Facebook page

71 ways to write a social media update

Guide to Twitter cards

30 little-known features of popular social media sites

10 cool tools

59 free twitter tools

The internet in real time

Social media policy - A big list

61 best social media tools for small business

Digital engagement cookbook

Why presentations suck

How a comms team could look in 2014

CIPR guide to social media monitoring

10 reasons why councils should embrace Facebook

7 creative Twitter campaigns

Google analytics quick guide

11 tips for more effective online surveys

10 skills the PR pro of 2022 must have

What does it mean to be human in social media?

Digital content standards guide

how to do twitter

twitter sizes and dimensions cheat sheet

50 top tools for social media monitoring

Introducing Yammer to your org

10 reasons to quit your job in 2013

105 Twitter apps for comms people

18 free tools for pr and comms people

the public leader's dilemma: how to become a social organisation

the 3 w's of twitter

social media infographic flowchart

creating digital content for comms

social media integration survey results

28 brilliant social media resources from the University of Warwick

the public are much more reasonable than the media

glasto for geeks

the next web of open, linked data (youtube)

what's an unconference?

top twitter analytics tools

taking your slide deck to the next level

u.s. army social media handbook is here

cipr supports prsa 'pr defined' initiative

how to improve local government communications

econsultancy state of social media report 2011

research: twitter drives more traffic to press releases than facebook

how to respond to criticism online

using digital channels effectively

12 Commandments for Local Government News

search for good stuff ...

« Charlie says here's a history lesson to open up innovation in your organisation | Main | hands up if you're using twitter ... »
Wednesday
May092012

10 things I learned from the facebook for the public sector conference

by Dan Slee and Dawn Groundsell

Despite everything the Public Sector has some brilliant people doing some inspiring work.

That was in plenty of evidence at the rather brilliant Facebook for the Public Sector event in Birmingham earlier this year.

If you missed the event you missed out. Part traditional conference and part unconference the event gathered some of the best thinking in local government.

We're a bit excited that we're joining forces again with Public Sector Forums to stage Facebook for the Public Sector in Scotland in Glasgow on Thursday June 21. 

I'm a bit of a fan of the innovation that's taking shape in Scotland in the public sector. I'm delighted to say that local government blogger and Tartan Tweet-Up innovator Carolyne Mitchell will be social reporting.

The comms professional without a solid understanding of Facebook is walking towards irrelevance. Which is why we think it's well worth going to.

To whet your appetite, here's a guest post from Dawn Groundsell, of Friends of the Lake District, on what she learned from the Birmingham event. 

  1. Go out onto Facebook – your page is a really small corner of the vegetable patch. Use Facebook as your page. Post on other people’s pages. Comment on other people’s pages, comment on other people’s status updates. Look at other similar organisations’ Facebook pages, and like them, then follow their updates in your newsfeed. Once you’ve liked someone’s page, then you can post on their page, then people looking at that page will see your post. If you comment on another organisation’s status update, then all their followers will see your post.
  2. Don’t copy your press release onto Facebook as it won’t work – use the language of the platform! Short and simple, do many people want to ‘read more’?
  3. Don’t leave comments unanswered – it looks really bad! Be interactive and social – make it a conversation. People like to think someone’s read their comment and responded. Acknowledge positive comments. For really bad negative comments you can delete a comment or ban a user, but it could be more beneficial to respond correcting a misunderstanding, or an incorrect fact.
  4. Post out of office hours to Facebook – that’s when most people are on it. Simple really but maybe not so easy to do. Find out how to update your Facebook page from your phone.
  5. Email signatures – research from Coventry council suggested 50% of the new followers came from direct links from email signatures, 25% from Facebook suggestions. What about a Franking machine campaign mentioning your Facebook page? I send ‘Thanks for following, did you know we’re also on Facebook?’ messages on Twitter, with a link.
  6. Share it. Ask people to share it – challenge them to share it 101 times. Share things from other people’s Facebook pages. And hopefully they’ll return the favour.
  7. Change your profile pic every Monday and get people to guess where it is. Fun if you’ve got enough pictures… ask your fans for some?
  8. Images are gold dust on Facebook. Show, don’t tell. A picture of a pile of muddy gloves ready for a team of volunteers to go out tree planting: http://www.facebook.com/photo.php?fbid=10150501984312218&set=a.10150388527912218.356868.198912502217&type=3&theater
  9. Archive photos – people love old photos, very useful in the new Timeline – tell your organisation’s story or history. Look at the Man U Facebook page http://www.facebook.com/manchesterunited?ref=ts , Coca Cola http://www.facebook.com/cocacola?ref=ts , or Friends of the Lake District. http://www.facebook.com/FriendsoftheLakeDistrict
  10. Tell stories, especially emotional ones - eg. about the kitchen staff at a hospice, progress of stray dogs / new police dogs. People love a nice animal story. Here’s some fell ponies cooling off on Friends of the Lake District’s land in a recent heatwave: http://www.facebook.com/media/set/?set=a.10150617348992218.389815.198912502217&type=3

Dawn Groundsell is a communications officer for Friends of the Lake District

Picture credit: West McGowan

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>