A big list of social media tools

A lawyers' guide to social media

An in-depth look at Twitter

Beginner's guide to social media advertising

8 essential social media tools

23 tools to create images for social media

Social resharing strategies

A day in the life of a social media manager

The perfect Facebook page

71 ways to write a social media update

Guide to Twitter cards

30 little-known features of popular social media sites

10 cool tools

59 free twitter tools

The internet in real time

Social media policy - A big list

61 best social media tools for small business

Digital engagement cookbook

Why presentations suck

How a comms team could look in 2014

CIPR guide to social media monitoring

10 reasons why councils should embrace Facebook

7 creative Twitter campaigns

Google analytics quick guide

11 tips for more effective online surveys

10 skills the PR pro of 2022 must have

What does it mean to be human in social media?

Digital content standards guide

how to do twitter

twitter sizes and dimensions cheat sheet

50 top tools for social media monitoring

Introducing Yammer to your org

10 reasons to quit your job in 2013

105 Twitter apps for comms people

18 free tools for pr and comms people

the public leader's dilemma: how to become a social organisation

the 3 w's of twitter

social media infographic flowchart

creating digital content for comms

social media integration survey results

28 brilliant social media resources from the University of Warwick

the public are much more reasonable than the media

glasto for geeks

the next web of open, linked data (youtube)

what's an unconference?

top twitter analytics tools

taking your slide deck to the next level

u.s. army social media handbook is here

cipr supports prsa 'pr defined' initiative

how to improve local government communications

econsultancy state of social media report 2011

research: twitter drives more traffic to press releases than facebook

how to respond to criticism online

using digital channels effectively

12 Commandments for Local Government News

search for good stuff ...
« we're launching an email update so you don't miss out | Main | pr is the engine of content marketing »

on taking the plunge with twitter

You don't have to have been on Twitter for years to get something out of it. As this comms officer says, once you take the plunge you'll find unexpected rewards and an ability to connect over comms ideas... and moon walking.

by Lisa Green

There's an art to being interesting in 140 characters - I'm still trying to master it. 33 days and 232 tweets, I am a twitter newbie.

I first heard of twitter way back in 2009 when Stephen Fry tweeted about being stuck in a lift at centre point. A friend was involved in the PR for the day and was excited that lots of people were instantly talking about centre point.

Three years on and I've finally set up my own twitter account. Don’t get me wrong, I’m no technophobe, I have Facebook, I Skype my husband when he's away and I tweet for work.

Marriage, baby, work, sleepless nights all added to the excuse "I don’t have enough time or energy for anything else." And if I did, what would I tweet? Who’d be interested? Who would I follow?

As of today, I’m following 113 people. The reason why: they link to articles and stories I find interesting.  I follow sites like @mailonline so I get important news stories right in my Twitter timeline. I also follow my local paper journalist @goemr and local radio station @norwich999 so I know what’s happening right around me.  It really is the best way to stay up to date on current events, it’s real-time.

I have to admit that one of the main reasons I took the plunge was for my work. I had become complacent and decided that I had to start staying abreast of the latest trends in my field. I needed to become excited again about communications, it’s worked, I’ve had loads of "why didn't I think of that” moments.  I have connected with some great people, tweeters who have sent me to places I would never have otherwise gone to.

@danslee is one of them his blog is brilliant and full of great ideas. But what did we tweet about at first?  Not clever comms ideas but being #knackered parents and how we could sell stuff to other parents who are up at stupid o'clock. 

Last week I was encouraging @carlhaggerty to moon walk at his bus station. I follow @mesamthorpe because his witty one liners make me smile. So you see, you don't have to post clever comments and links to interesting blogs all the time. You can just be yourself.

Being on twitter has made me challenge what we do at work and why we do it and my brain is constantly ticking with possibilities.  The best thing is people out there are willing to share their ideas and are happy when you use one and it works brilliantly. A kind of #proudparent moment.

There are lots of changes happening @breckcouncil we have a comms manager Dominic Chessum who’s an ex-journo and excited by everything digital. He has just taken the leap to be completely digital *lots of gasps from the team - no paper eek!* We have senior managers who get it and they're brave.

The council’s tag line should be changed to "let's go for it..." because we are.

Exciting times ahead, I'll keep you posted.

Lisa Green is senior marketing and communications officer at Breckland Council. 


Sign up for our weekly email digest. You can do that here.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

Hi Lisa, thanks very much for sharing your experiences of Twitter.
I completely agree - Twitter is a fabulous source of inspiration, cameraderie, support, humour and friendship. I rely on it every day.

In case you're interested, I blogged about my first year on Twitter:

June 27, 2012 | Unregistered CommenterMark Braggins

Nice post. Welcome to the world of sharing and mutual learning.

I'd give up on following @mailonline though if you're looking for proper news ;)

September 27, 2012 | Unregistered CommenterJohn Popham

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>