Sunday, April 7, 2013 announcing the comms2point0 unawards 2013
Okay, who is up for it? We thought it may be an idea to stage our own awards. We'd like you to take part too.
Ladies and gentlemen, we'd like to announce a whole new concept in the idea of comms awards.
Like you we've thought to ourselves about the good work that we've done that will go unheralded and that will never result in us having our picture taken next to a BBC Look North regional news presenter.
Sure, there's a place for the £200 to enter £100 a plate super award.
But we think it would be a good idea for the comms2point0 community - and that includes you - to come together to choose our own awards. So we can truly recognise some of the good work that's taking shape up and down the country that's taking place in sometimes challenging circumstances. The good work that's happening in PR teams in the public and private sector.
We've noticed the astounding feedback we get from the recipients of our blog of the month awards and we'd like to share some of that love. It may be a £1 a pop plastic trophy but it also represents the pinnacle of comms blogging.
We're calling them the Comms2point0 Unawards 2013 and we'd very much like your help in making this dream a reality.
We'd like you to help us come up awards categories. We are in the best traditions of web 2.0 going to crowdsource the award categories.
Here are a few ideas.
- Best Twitter account for an organisation.
- Best Campaign.
- Best New PR Company.
- Best Use of Elvis Presley in a YouTube Clip That Talks About Gritting.
- The Comms Team That Has Had To Cope With All Sorts But Is Still Smiling.
- Best Individual Piece of Social Media Content.
Tell us what you think.
We'll shape the categories in the coming days. You can do so in the comments box here, via Twitter at @comms2point0 or viacomms2point0@gmail.com.
We'll keep you posted over how the awards will be chosen, the judging panel and how the awards will be presented.
Reader Comments (14)
Love the categories, guys. How about the 'JFDI Pathfinder Award'?
Best news-related pun used in a press release
'a whole new concept in the idea of awards'
ummm, no it isn't, you've just ripped it off from Talk About Local
sigh
http://talkaboutlocal.org.uk/tal-unawards/
Can there be a best Frontline ie not corporate comms team - usually a team of one, who isn't a comms professional, doesn't have back up, but who just gets it and has created an engaged community?
But Will, of COURSE we knicked the name from you! I actually only remembered that this morning when I recalled a toilet-related prize at one of the TAL events. We'll acknowledge with a suitable hyperlocal-related award. Would you or one of the troops be up for helping us judge?
I knew nowt about the Talk About Local unawards so feel very happy in the knowledge that I didn't rip anyone off.
That really isn't our style.
We've credited and credited and then credited some more. That's sort of the point with this website.
Anyway, now that I have taken my arse out of my hands, some (slightly daft) category ideas...
- Finest mis-use of a corporate identity
- Worst promotional poster
- Best cake of 2013
- Favourite coffee shop
- Best infographic produced by a comms team
- Best/worst press release
- Best website
- Best event
- Best pic (ideally featuring an animal)
- Outstanding lifetime achievement award
And thanks folks for a stack of feedback and fun ideas on this one already.
Darren
... most awkward looking councillor in a press photo; best/worst pics submitted from a mobile, best use of clip art.
And a few ideas from me:
- story that should have got picked up but frustratingly didn't
- best community engagement event
- worst (submitted) photo used to illustrate a news story
- right hand man / woman
- the one that got away - the campaign you wished you'd run
If the prizes are cake then I think you've probably got a lot of entries coming your way!
Thanks Katie and Gareth
Boy, we have a large list of potential categories already.
Darren
"Talent borrows, genius steals", The Skills Magpie (I nicked it somewhere)
How about "Award for best purloined idea made betterer"
Really like the sound of these. Need to think of some categories we'd be in with a chance of winning though. But until I come up with those, how about:
- Best engagement on social media by a politician
- Most entertaining politician's social media account (perhaps for the wrong reasons!)
- Best/most successful service cuts communication
- Best tweet/worst tweet
- Worst corporate use of social media
- Most innovative use of audio/video
- Most creative pic (slightly different to best pic)
- Most creative pic of a bunch of suits
I really like the infographic category - they're so striking if used creatively and simply (I'm thinking of the Thatcher death Twitter prediction pie chart and the one I've just seen on how the welfare budget is broken down).
Best cake also has merit!
And how about a category for best media coverage of a council communications professional breaking their back?!
I jest.
Good job chaps.
Ian
Hey Mr C, good to hear from you.
Some cracking suggestions there. Most creative pic of a bunch of suits is genius.
We are long over-due a catch-up?
Maybe you can come down for this event?
Darren
And as we discussed offline, Darren, "Best hashtag discussion on local government social media".
Best HIGNFY-esqe headline - although only cos I think we'd win it with a particularly good one linking planning objections to evolution theory...
In all seriousness - most improved social media in 12 months? For some ofbthe wonderful people relatively new to it.
Best councillor with a pothole.
Scariest logo (got my nomination lined up).
Tacciest promotional giveaway.
Best glamming-up of something incredibly boring.
J.