digital communications and marketing executive, community integrated care

Digital Communications and Marketing Executive

Community Integrated Care

Communications & Marketing Department, Support Services, Widnes, WA8 7SP (national travel required). 

Full time 37.5 hours per week.

Salary: £20-25k p.a.

Closing date: 22 February

The role

Community Integrated Care is one of Britain’s biggest and most successful social health and social care charities.

We are looking to appoint a Digital Communications and Marketing Executive, who will take lead responsibility for the management and effectiveness of our website, social media and other digital media output. You will be joining a productive and successful team that has been recognised with a host of prestigious marketing awards, including being named the Chartered Institute of Marketing’s Northern In-House Team of the Year.

This role will be both technical and creative. It will encompass website and social media management, SEO, digital journalism, multimedia production and content marketing.

This position offers the exciting opportunity of leading on the development of a new website for Community Integrated Care, which will be highly optimised, packed with rich media, and provide engaging content that will encourage people to connect with our charity.

The Executive will also manage our social media channels, providing great content, delivered in a brand-appropriate tone. They will know how to use social media to reach key influencers and people who can create opportunities for our charity, and be skilled at maximising the value and social ‘sharability’ of our output.

They will implement online our content marketing framework, working in close collaboration with our External Communications and Marketing Officer. This will see them ensure that our assets are well optimised and encourage people to connect with our organisation.

They will manage and create a range of media – including video, publications, photographs, infographics, blogs, articles and guides – and will be skilled at ensuring they are audience appropriate and well promoted. The Executive will also oversee the creation and implementation of email newsletters, for both professional and public audiences.

SEO will be a key focus of this role. The Executive will follow best practice for web design, ensure that our copy is focussed on user-search, and effectively build relevant inbound links to our site. It is expected that PPC will become an important aspect of this role, and that the Executive will implement targeted social media and Google AdWords ad campaigns.

They will measure the output of our digital work using analytical platforms and implement an agreed ROI framework to report on the effectiveness of our efforts. They will manage our databases, supporting audience segmentation and new business opportunities. They will also lead on our use of CRM and audience profiling tools.

In addition to developing our own output, they will also maximise our presence on other sector relevant platforms and sites. This could include care sector, council and regulatory directories, and sites that give individuals opportunities to directly purchase care and support.

As well as having strong digital skills, you will also be able to write well and have a creative vision, meaning that you don’t just implement to our online output, but rather make an invaluable contribution to it too.

The candidate

The Executive will be self-motivated, and fired-up by the potential of raising the profile of one of Britain’s biggest and most successful health and social care charities online. They will gain great satisfaction from producing exceptional work and achieving results.

The person will be passionate about digital and have experience of building and sustaining an effective online presence. But as well as being technically gifted at using digital tools, you will also have a creative vision and the writing abilities to independently implement our marketing activities.

The person will know how to create engaging digital content, either independently developing it or by repurposing materials produced for offline marketing activity.

They will have a broad set of technical skills including: social media marketing, SEO, PPC, email marketing and the use of analytics platforms. Ideally, they will also have additional creative digital skills, such as a basic knowledge of Photoshop and Adobe platforms, and basic video editing abilities. It would be advantageous for the candidate to have experience of CRM and enquiry management platforms.

As a social care provider and a charity, we are looking for someone with strong values and a passion for people. They will find inspiration from our cause, colleagues and people we support.

Objectives:

Website Management - Oversee Community Integrated Care’s website – ensuring it is optimised, contains quality content and is user-focussed.

Website Development - Oversee the planning, development, testing and launch of Community Integrated Care new website, following an agreed Digital Strategy.

Website Maintenance - Regularly review Community Integrated Care’s website, to ensure it is accurate and effective.

Social Media Management - Manage Community Integrated Care’s presence on social media – including Twitter, Facebook, LinkedIn, Instagram, YouTube and Periscope.

Content Marketing - Implement an agreed Content Marketing Strategy and framework, which shares Community Integrated Care’s thought leadership and provides audiences with opportunities to ‘sign up’ to further contact from our charity.

Digital media creation and promotion, including: news, blogs, testimonials, features, videos, photographs and publications.

Email Marketing - Develop regular email marketing campaigns, which are targeted at defined audiences. Manage subscriber databases.

Measurement - Measure the effectiveness of our work, using analytics platforms and following an agreed ROI framework.

CRM and Enquiry Management - Lead on our use of CRM and / or audience profiling tools. Handle, share and measure enquiries to our website.

SEO - Implement targeted PPC Campaigns on platforms such as, Google AdWords, Twitter, LinkedIn and Facebook.

Partner websites - Build inbound links and oversee Community Integrated Care’s presence in online directories and other such platforms.

Accessibility - Ensure our website offers high standards of accessibility, including producing an Easy Read section of our website in collaboration with people we support.

Administration – Supporting with any necessary departmental administration.

Person Specification:

Qualifications
Degree or related professional qualification (CIPR, CIM, IDDM etc.) in Digital, Communications, Marketing, PR, Business or a related field.	E
Evidence of Continuous Professional Development	E
Skills and Experience
Experience of working in a Marketing, PR or Communications team, in an in-house or agency setting, undertaking digital-focused work.	E
Website Management and Maintenance: Experience of managing a website, ensuring it is optimized, up-to-date, contains quality content and is focused on user experience.	E
Website Development: Experience of contributing to the planning and development of new websites, or overseeing significant website redevelopments.	D
Social media Management: Experience of managing engaging social media feeds and effectively targeting social media influencers.	E
Content Marketing: Experience of implementing content marketing strategies – producing and promoting high-quality content to attract and capture contact details for target audiences.	D
Copywriting: Experience of writing high-quality blogs, news, features etc. for online purposes.	E
Repurposing content: Re-editing offline content, such as press releases, articles, testimonials, award entries, to become engaging, SEO friendly content.	E
Email marketing: Experience of developing newsletters that are created bespoke for a target audience.	E
Google AdWords: Experience of developing Google AdWords campaigns	D
Social PPC: Experience of implementing social media PPC campaigns,	D
Measurement: Experience of using social media measurement platforms	D
Google Analytics: Experience of managing, reporting and configuring Google Analytics accounts	E
SEO: Understanding of search engine optimization techniques, to drive traffic and identify opportunities to attract target audiences	E
CRM: Experience of managing and maintaining CRM platforms.	D
Enquiry Management: Supporting the effective management of online enquiries	E
Accessibility: Experience of delivering solutions that make websites accessible to people – such as following web accessibility standards or implementing ‘read aloud’ programmes	D
Partner marketing: Experience of extending web presence by building links on partner websites, featuring on directories, or partner newsletters.	D
Stakeholder management: Experience of working with people from a variety of backgrounds, including senior management and customers	E
A flexible approach to work, ability to prioritise and manage high turnover of projects and reactive requirements.	E
Demonstrable initiative, creativity, and opportunism in identifying opportunities.	E
Multimedia skills: Ability to add value by creating media, using tools such as Photoshop, or video editing programmes.	D
Values and interests
Social conscience, in line with our corporate values	E
Interest or pre-experience of social care	D
Demonstrable passion for digital marketing	E
Demonstrable passion for the communications and marketing discipline	E

To apply:

Email a CV, cover letter and your current salary to: john.hughes@c-i-c.co.uk

For more information:

Please contact John Hughes, Head of Communications and Marketing, on 0151 422 5374 or email john.hughes@c-i-c.co.uk  

CLOSING DATE: 22nd Feb