video clips on facebook can show your organisation's human face
It's an important point that still needs to be made. Using Facebook isn't messing about on the internet. It is going to where the people are and talking to them there. Take the excellent Newcastle City Council Facebook page who are mixing video into their updates with good results.
The only thing worse than being a reporter for the local rag – at least as far as Newcastle taxi drivers are concerned - is to work for the city council.
The council is to blame for faffing about with the street network yet neglecting to grit the roads, sucking up to cyclists, pandering to foreigners, and failing to collect the bins - despite charging too much tax for the service.